Google Wants More Mobile-Friendly Websites
Search Google mobile on a smartphone or tablet to locate websites that are not mobile-friendly. This could lead to fewer visitors depending on the website. This is known as mobile-geddon or an apocalyptic scenario.
Ranking high in Google search results is crucial for all websites, particularly small businesses. High Google ranks mean that your website is easy to find as people rarely read more than one page of search results. This means that if your site doesn’t appear in the top 20 Google search results, people are unlikely to find it quickly.
Google Working Principles
Google searches the web for the words you search by entering them into Google. After Google has a list of websites that match your search query, it organizes them in order of relevancy. Google’s search results ordering algorithm is closely guarded. Google’s page ranking algorithm (or algorithm in computer science terms, is well-known and would be used by people to engineer web pages for better search rankings.
Soon, unscrupulous people would be using this information to promote their websites, even if the search terms you entered were not related. Relevant search results wilL hidden under mountains of spam. Web developers know a few things that can improve a website’s search rank, despite the secrecy. This is search engine optimization, or SEO.
Google’s decision not to rank mobile-friendly sites higher in search results reflects the rapid growth of mobile browsing. A majority of web traffic comes from mobile devices, which now account for 30% of all. Many sources predict that mobile internet usage will soon surpass desktop.
Google wants to make sure that mobile browsing is more popular. It’s trying to make its search engine find relevant sites for its users as well. This change is fundamentally about maintaining the quality and relevancy of Google’s search results. Because the mobile test is not content-relate, but design-relate, it can also mean that one site may rank higher than another, even if its content has less relevance.
Google Mobile Design
One website that is mobile-friendly is one that can use on mobile devices. This means that the website is easier to use on mobile devices, has larger text and simpler layouts (a single column, or a book), and large buttons and links.
Web design presents interesting challenges when creating websites that are equally responsive on mobile and desktop devices. Websites that work well on a desktop device often don’t translate well to mobile devices. Designers often need to create multiple designs for a website.
Designers can approach this problem in one way or another. They either create separate websites (mobile and desktop) or they design a single responsive design that adapts to the device it is being view. Many web designers already use a mobile-first design approach. This means that web sites are first designed for mobile and then adapt to desktop.
Google’s decision not to update its page ranking algorithm raises important questions, not least about how dependent some organizations have become on one company to drive traffic to their sites.
While Google isn’t the only search engine (Microsoft Bing is), it is the most popular. It gets around two out of every three searches in the US. Bing, however, is only one of six searches.
Mobile-friendly websites are not an easy task for organisations with older websites or sites that have not optimize for mobile use. Many will have to decide between upgrading their web site or getting a lower Google page rank.